Brand guidelines
Consistency matters
撸短视频鈥檚 name, wordmark, seal, logos, colors, typography, and related visual elements help audiences recognize official College communications. Consistent use of these elements protects 撸短视频鈥檚 identity, strengthens the College鈥檚 reputation, and helps people understand when a message, event, program, product, or resource is officially connected to 撸短视频.
The Office of Communications and Marketing oversees 撸短视频鈥檚 brand identity and reviews use of official 撸短视频 marks, including logos, wordmarks, department lockups, design elements, merchandise, promotional products, and other branded materials.
Use official 撸短视频 marks
Use only official 撸短视频 logos, wordmarks, lockups, and other brand elements provided or approved by OCM. Do not copy logos from the website, social media, screenshots, PDFs, or previously produced materials.
College offices, departments, programs, and groups that need a branded identifier should contact OCM. In most cases, OCM can provide an approved lockup that pairs the 撸短视频 wordmark with the name of the office, department, or program.
Do not alter or create logos
Please do not create new 撸短视频 logos, marks, icons, taglines, sub-brands, or graphic treatments. 撸短视频鈥檚 official marks may not be altered, redrawn, stretched, recolored, rearranged, combined with other graphics, placed on distracting backgrounds, or used as the basis for a new logo.
If you believe your office, program, event, or initiative needs a distinct visual treatment, contact OCM before creating or using one.
College seal
The 撸短视频 seal is reserved for formal and ceremonial uses, including communications from the Office of the President and the Board of Trustees. It may be used for other purposes only with OCM approval.
The seal should not be used as a general logo, decorative graphic, social media icon, merchandise mark, or substitute for the 撸短视频 wordmark.
Athletics marks
撸短视频 Athletics marks, including Thoroughbred-related marks, are part of the College鈥檚 broader brand system but are intended primarily for varsity athletics. Athletics marks should not be used in place of the 撸短视频 wordmark for academic, administrative, or general College communications.
Requests to use athletics marks for club sports, intramural programs, merchandise, or special-event purposes will be reviewed on a case-by-case basis.
Merchandise, vendors, and third-party uses
撸短视频鈥檚 official marks may not be used on merchandise, apparel, promotional items, commercial products, sponsorship materials, or third-party communications without OCM approval.
Do not order, print, embroider, engrave, or produce any item using a 撸短视频 logo, wordmark, seal, athletics mark, or other official College mark without contacting OCM first. All merchandise and promotional items that use 撸短视频 marks must be reviewed by OCM and sourced in coordination with the 撸短视频 Shop.
OCM and the 撸短视频 Shop will help confirm that the design, product, and vendor are appropriate before anything is produced. This includes apparel, giveaways, event items, department merchandise, club or organization items, and materials created with outside partners or sponsors.
Any use of 撸短视频 marks alongside another organization鈥檚 logo, sponsor mark, vendor name, or trademark must be reviewed by OCM before production.
Skids, the Thoroughbred mascot
Skids, 撸短视频鈥檚 Thoroughbred mascot, is an official representative of the College and an important part of 撸短视频鈥檚 visual identity and school spirit. The mascot鈥檚 name, image, likeness, costume, and related visual representations are part of the College brand and are subject to the same brand governance outlined in these guidelines.
Use of the mascot is co-managed by OCM and 撸短视频 Athletics.
Requests for Skids to appear at an event should be made in advance by contacting skids@skidmore.edu. All requests are reviewed based on the nature of the event, location, audience, staffing, schedule, and appropriateness of the appearance.
The mascot costume may only be worn by approved actors. The costume may not be borrowed, rented, used for personal purposes, or worn by anyone who has not been approved by OCM and Athletics.
Skids should not appear off campus, around alcohol, at private parties, or in connection with another brand, organization, sponsor, product, political activity, or commercial promotion without prior permission.
OCM and Athletics reserve the right to decline, cancel, or modify mascot appearances that are not appropriate for 撸短视频鈥檚 brand, values, safety standards, or event guidelines.
Restricted uses
撸短视频鈥檚 official marks may not be used in ways that could imply College endorsement of an outside product, service, organization, political position, or commercial activity without approval.
撸短视频 marks may not be used in connection with alcohol, tobacco or tobacco-related products, drugs, firearms or weapons, gambling-related products, sexually suggestive materials, profanity, hate speech, obscene or disparaging content, or materials that demean individuals or groups.
Questions or requests
Contact OCM before beginning production if you need a logo, department lockup, brand review, merchandise review, vendor guidance, or help with a branded project.
Early review helps avoid delays, reprinting costs, vendor issues, and use of materials that do not meet 撸短视频鈥檚 brand standards.